Eye Liner – A to Z Blog Challenge 2019 – Letter E


Eye Liner – A to Z Blog Challenge 2019 – Letter E #AtoZChallenge 2019 Tenth Anniversary blogging from A to Z challenge letter E



Mystery Box Chickens say “Our writing is Chicken Scratch!”

Blue, green, pink, & yellow fuzzy chickens gathered around pink framed chalkboard. Two chickens are sitting on top of the Mystery Box which is brown & gold


Here’s a fun made-up letter …I didn’t send it!


Dear Make-up Companies,

I love to wear make-up. There, I’ve said it, and lots of women would agree with me, I’m sure.

This letter is just a general observation for you all. I’m not singling any specific one of you out, as for myself, I use make-up products from several companies, every day.

My question is…why do you feel you need to discontinue parts of your product line, from time to time? Let’s take, for example, eye-liners. You develop an awesome eye-liner. It sells all across the U.S. and possibly more countries, around the globe. It has sold very well for years. There is loyalty from the consumers of this particular eye-liner.

Then, one day, it is nowhere to be found; no stores have it for sale, anymore.

Why would you cancel a very popular product? Why would you not even give a warning, that it soon would be gone? Is that any way to treat your customers?

We then have to go through a process of finding another eye-liner that we like. We already know whatever we find, won’t be as good as the old one was. What we do, is buy another one from your product line. We try it…reject it. Then, we buy one from another company…try it, reject it. On and on it goes, until we finally settle for one, because, hey…we ‘need’ some eye-liner.

Then, maybe years later, the original company advertises that they have their awesome eye-liner, again. We get all excited that, yay, our old favorite is back. But, we look at the package. It says ‘new and improved formula’. It promises to be everything the old one was, and more.

So, we buy it, try it, and…what a letdown. It’s not that it’s bad, just different, and not in a good way. It has not been improved at all, and it isn’t the old stand-by, either.

I’m sure there will be plenty of buyers of this ‘new’ one, and possibly will become their favorite. They never used the first one, though.

Meanwhile, we are left disappointed with the quality, and regret all the money we’ve wasted, trying different ones. We even do a small rant, in our minds, every time we put on eye-liner, from whichever company we buy it from. You know how it goes…”Why? Just, why did you do it?”

I’d really like an explanation. Is this the End of the Line?


Looking for Answers


“End of the Line”, by the Traveling Wilburys, was released from their album, “Traveling Wilburys Vol. 1, in 1989. It was written by Bob Dylan, George Harrison, Jeff Lynne, Roy Orbison, and Tom Petty, and is on the Wilbury label.




Thanks for visiting! Peace ☮️

© 2019 BS

16 responses »

  1. I wore make up for years and then when I had kids I stopped. From that point on I tend to buy make up for a special occasion and then have to throw it out because it’s years until I need it again. lol It’s liberating! I always had a love/hate relationship with eye liner in particular.

    • Thanks, Kat!
      I’ve worn make-up every day for years, and I don’t feel right if I don’t have it on…you know, I have to put my face on first thing every morning – haha!
      I’ve heard you shouldn’t keep make-up more than 3 months because of germs. So that’s kind of wasteful in a way. I know I keep mine until they run out before I get more. 🙂

      • I remember feeling so self conscious when I first stopped wearing make up- so I totally understand! I noticed that the few times I bought and wore make up one time only to throw it away, I wore less the next time. (Last time was over 5 years ago…..)

      • Good for you, Kat! I know I’d feel like everyone was staring at me if I didn’t wear my usual make-up. And I really don’t wear all that much, but I don’t think I could go without. I’ve thrown away so much over the years, too. Mostly they either were the wrong kind/color, or they just got too old. 🙂

    • Thanks, Emily!
      I know! I can’t think of a single thing that really was improved and better when companies change the tried and true products that people already like. 🙂

  2. I KNOW! I’ve been wearing — strike that, I’d BEEN wearing the same golden brown eyeliner for at least 15 years and it is no more. I have tried five others and they’re too brown, too gold, too dark, too sparkly, too light, whatever! Gah!
    One thing tho, I have a girlfriend who does scour eBay to find old items, still in packaging, and I have had some nice gifties from her over the years!

  3. I know this feeling. For me, it was lipstick! There was a color I adored. When it ran out, I went to buy another stick and it was no more. Now I have a bunch of lipstick that I don’t quite like. Oh well, I rarely wear lipstick any more. I think they run out because they make more money from a bunch of people trying new ones and rejecting them. Conspiracy Theory!

    • Thanks M!
      I know! It’s like ‘why?’ Why do they think everyone will love the new ones. We might … but keep the old ones around, too! I’ve had this happen with lipsticks, too. Finally, I threw out all the trial tubes I’d not really liked, and you know make-up is not cheap. Well, I do get some from the dollar stores haha. Anyway, I mostly just use lip balm instead, now. 🙂

      • Yeah, I’m like you. I just got to the point that I wouldn’t try anything unless it was on sale cheap like a $1. Like you I have a pile of ones I never wear. Now I rarely wear makeup either so it’s become moot. Oh well. Maybe I can melt them into a casing and mix the colors. I read of that in a murder mystery — the melting, not the mixing. they were adding something nefarious — and i thought wow, that sounds like a good idea because lipstick melts here but now thinking of mixing my own color would be fun. thinks of the mess. well, maybe not, lol. My house is messy enough as it is without creating a lipstick lab

      • A lipstick lab! That’s funny!
        I’ve never tried melting any, but I have mixed a few of the colors to see how it looked. Sometimes good, sometimes not. I’m just so used to wearing make-up, it feels weird if I don’t. Awhile back when I was in the hospital, I asked my husband to bring me my basic few pieces from home to me. Well, on the phone, trying to tell him which ones I actually use was funny…he had to paw through my case, and I had to describe in detail what I was wanting out of there. Truly it was just abut 6 things! 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s